The Overlooked Challenge of Starting a New Product Management Role
Companies go all out when it comes to interviewing Product Managers—grueling case studies, panel interviews, and multiple rounds to ensure they’re getting the best talent. Yet, after all that effort, it’s shocking how many teams drop the ball when it comes to onboarding.
At this point, it’s almost predictable. The overwhelming majority of new Product Managers describe their first few months as “drinking from a fire hose.” The onboarding process—if there is one—often lacks clarity, and 30-60-90 day expectations are either vague or entirely invisible. That leaves many new PMs wondering, Am I doing this right? Am I focusing on the right things?
What we don’t talk about enough is just how pivotal those first months are. You’re not just learning the product and team dynamics—you’re making impressions that will last. Whether you realize it or not, these early moments set the tone for how others perceive your ability to lead and make decisions. Your relationships with stakeholders, your approach to problem-solving, and even your communication style start shaping your reputation in ways that can impact your long-term growth.
A rough start doesn’t just make things temporarily difficult—it can create a lasting perception that’s tough to undo. If expectations are unclear, and you’re left guessing about priorities, you risk spending valuable time on the wrong things or failing to establish credibility when it matters most.
Since many companies lack structured onboarding for PMs, it’s important to take control of your own ramp-up.
Here are a few things you can do to make your transition smoother:
Clarify Expectations Early: If your manager hasn’t outlined 30-60-90 day goals, initiate that conversation yourself. Understanding what success looks like will help you focus on the right things.
Prioritize Building the Right Relationships: Product Management is about influence. Prioritize meetings with engineers, designers, and key stakeholders to understand their challenges and how you can add value.
Ask Smart Questions: Instead of assuming you need to have all the answers, approach your first few months with curiosity. Ask why decisions were made, what’s working well, and where there are opportunities for improvement.
Find a Mentor or Coach: If your company’s onboarding isn’t giving you what you need, external coaching can help provide guidance and structure during this critical period.
Starting a new Product Management role is challenging, but with the right approach, you can avoid common pitfalls and set yourself up for long-term success. If you’re navigating a transition and want support, Product Management coaching can provide a roadmap to ensure you’re making the right moves early on.
