What You Really Need to Land a Product Management Job
When you're trying to land a Product Management job, it can feel like there’s a never-ending list of skills and credentials you should have to be considered for the role. But in reality, some of the things you might think are essential just aren’t.
Let’s start with the skills you don’t need for most roles.
❌ To know SQL
While SQL can be helpful, it’s not a must-have for every product management role. Many companies have data analysts or engineers who handle the heavy lifting in terms of querying databases. As a product manager, your main focus should be on strategic decision-making and ensuring the right product gets built, not on writing complex queries.
❌ To know how to code
It’s true that having a basic understanding of how code works can be valuable in some contexts, but you don’t need to be a full-on developer to succeed in product management. Your job is to bridge the gap between stakeholders, engineers, designers, and customers. Your ability to speak the language of developers and understand their needs is more important than being able to write code yourself.
❌ A custom resume for every application
While tailoring your resume is important, it doesn’t have to be a huge time-consuming effort. Instead, focus on communicating your relevant skills, experience, and accomplishments clearly. You can always tweak certain keywords or skills, but don’t get bogged down in customizing every little detail.
❌ 3-5 years of Product Experience
Product management experience is ideal, but it’s not always a dealbreaker. Many successful product managers come from diverse backgrounds and have transitioned into the field through transferable skills. What matters most is your ability to learn quickly and understand the fundamentals of managing products.
❌ An MBA
An MBA can open doors, but it’s not a prerequisite. Many product managers thrive without an advanced business degree by leveraging on-the-job learning, mentorship, and personal development. Your ability to think critically, communicate effectively, and lead cross-functional teams will make more of a difference than any degree.
Now let’s reset on what you should focus on –
✅ A Solid Strategy, Tailored to You
A one-size-fits-all approach won’t cut it. Create a strategy that works for you, one that highlights your strengths, focuses on your career goals, and aligns with the types of companies or roles you’re aiming for. Every product manager’s journey is different, so find your own path and own it.
✅ Consistency
The job search process can be long and frustrating, but consistency is key. Whether it’s applying for jobs, networking, or continuing to learn new skills, showing up regularly and putting in the effort day after day will keep you moving forward.
✅ Resilience
Rejection is part of the process. The ability to bounce back from setbacks, stay motivated, and keep moving forward is essential for success—not just in landing a job but in your career as a product manager.
✅ Specific Value You Bring to the Table
What makes you unique? What can you offer that others can’t? Whether it’s your ability to empathize with customers, your strategic thinking, or your deep knowledge of a particular industry, it’s important to articulate the value you bring. Be clear on why you’re an asset.
✅ Curiosity
Great product managers are constantly learning and asking questions. Be curious about your customers, your competitors, your team, and the broader market. This helps you make informed decisions and creates better products.
✅ Convincing Knowledge of a Domain, Industry, Product, and/or Customer Type
Knowing your stuff—whether it’s a specific domain, industry, or the customer segment you’re targeting—gives you an edge. Your ability to deeply understand the product, the problems it solves, and the customers you’re serving can make a big difference in setting you apart from other candidates.
